THE TEAM

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SOON YU

Co-author of Iconic Advantage and international keynote speaker. He was most recently Global VP of Innovation and Officer at VF Corporation. He’s also been an entrepreneur and a Bain management consultant. He’s an adjunct professor at Parsons School of Design, NY.

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DAVE BIRSS

Co-author of Iconic Advantage and international keynote speaker. He’s a former creative director of advertising agencies, including OgilvyOne, Poke and McCann Worldgroup. He’s taught at universities all over the world, has written several books and created a TV series.

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LUIS SOLIS

Luis is a business growth executive for small and middle market companies. He’s a serial entrepreneur who advises businesses on how to use innovation and strategy for growth. And he’s the author of Innovation Alchemists: What Every CEO Needs To Know To Hire The Right Chief Innovation Officer.