THE TEAM

 
soon yu iconic advantage

SOON YU

Co-author of Iconic Advantage and international keynote speaker. He was most recently Global VP of Innovation and Officer at VF Corporation. He’s also been an entrepreneur and a Bain management consultant. He’s an adjunct professor at Parsons School of Design, NY.

dave birss iconic advantage

DAVE BIRSS

Co-author of Iconic Advantage and international keynote speaker. He’s a former creative director of advertising agencies, including OgilvyOne, Poke and McCann Worldgroup. He’s taught at universities all over the world, has written several books and created a TV series.