ICONIC SIGNATURE | WORKSHOP
WHAT ARE SIGNATURES?
This workshop is based on the theories and strategies outlined in the bestselling book, Iconic Advantage.
The first and most essential step to creating Iconic Advantage is Noticing Power. This is about creating a brand that stands out in the market and sticks around over time. You can’t move on to the next stages until you’ve nailed this one.
The main way you create Noticing Power is by developing iconic signature elements that embody your brand’s key point of difference. These serve as shorthand reminders of your brand’s DNA.
Signatures can be visual, experiential or emotional.
Here’s a quick summary:
Story & Heritage
This is a 2-day workshop that works best with a cross-functional team from across your organisation. Ideal results occur when executive leaders join us for a 60-90 minute introduction, plus the 2-hour summary session at the end of day 2.
Our aim is to identify or create signature elements in your product or service. Then refine them to make them as powerful as possible.
We shape the session to your needs but it will tend to involve:
Clearly defining the key points of difference
Identifying opportunities for signature elements
Developing these to make them noticeable and powerful
Developing a customer journey map and identifying the pivotal moments along the way
Removing pain and adding signature moments of delight
Develop basic prototypes of the best ideas to test on internal and external audiences
If you want, we can help you develop prototypes further and help to run research sessions afterwards.