BRAND DNA IN A DAY | WORKSHOP
WHY BRAND DNA?
Your Brand DNA is the foundation that Iconic Advantage is built on. It’s the starting point for building a brand that stands out in the market and is relevant to its audience.
It gives your organisation focus and keeps your workforce pulling in the same direction.
It’s made up of four key components:
THE DNA WORKSHOP
This is a 1-day workshop that works best with a cross-functional team from across your organisation. Our aim is to end up with a completed Brand DNA pyramid that can be used as a foundation for building your Iconic Advantage.
During the session, you’ll answer five brand level questions:
- What do you care about?
- Who are you ?
- Who do you serve?
- What do you commit to doing?
- How are you different?
Working in small groups, we’ll develop multiple options against these questions, before pulling everything together into a shared vision.
Along with a finished Brand DNA pyramid, we’ll develop list of key follow up questions and assumptions to test with both internal and external audiences.